Søren Askegaard

Søren Askegaard
Odense, Denmark

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Søren Askegaard (b. 1961) is professor of marketing at University of Southern Denmark in Odense. His research interests lie in the field of consumer culture theory. Current research projects include globalism and localisms in consumer culture, lipophobia and the social construction of ‘fatness’, consumption of self-actualizing techniques and the social construction of health issues. He has published in a variety of renowned international scholarly journals and anthologies. He is an associate editor at the Journal of Consumer Research, the co-author of a leading European textbook in consumer behaviour and a founder of the university-business collaboration project Brand Base.

Søren Askegaard's articles