Iva Petkova

Iva Petkova
New York, USA

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Iva is a PhD Candidate with the Department of Sociology at Columbia University and collaborates with the Graduate Business School Management Division. Iva's research investigates private governance mechanisms, innovative digital marketing practices, and the role of trust in online entrepreneurship. Iva has written on complex organizational issues in areas ranging from social policy, commodity markets, and online entrepreneurship. She has consulted for fashion industry associations and online fashion retailers. Prior to Columbia, she consulted with private enterprises in Sweden and with the School of Law, Economics and Business at Gothenburg University, where she was a principal researcher on commodity markets and global production networks. Earlier in her career, she worked with the World Bank in Bulgaria.

Iva Petkova's articles