Markus Giesler

Markus Giesler
Toronto, Canada

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Markus Giesler is an Associate Professor of Marketing at York University’s Schulich School of Business and a Chair of Strategic Marketing at Witten/Herdecke University. He investigates market system dynamics and consumer identity formation from a consumer culture theory perspective. He has published in a variety of renowned international scholarly journals and anthologies.

Markus Giesler's articles