This site provides a hub for researchers interested in consumer markets.
The site offers an interdisciplinary approach to consumer market research. It is guided by the view that to properly understand the mix of devices and desires that drive markets, consumer market studies should be open to a variety of techniques, methods, theories and perspectives. Charisma therefore has an interdisciplinary, applied focus and will host a range of content including news items, events and announcements, commentaries and working papers as well as photo essays and data visualisations.
The aim is to encourage the flow of information, sources and ideas across academic specialisms as well as meaningful engagement with researchers and non academic practitioners. The name Charisma, meanwhile, is intended to speak to our interest in pursuing the consumer-oriented techniques and practices of capture and enticement at work in a range of different market settings.