15th May 2013

Market Studies

A site involving a number of members of the Charisma network. It is run, as they put it, by

“a group of marketing scholars… not entirely satisfied with the way in which marketing goes about its business in universities. It is not so much that there is a gap between marketing among academics, as in our theories, concepts, techniques, and ways we go about teaching and research, and marketing as undertaken among practitioners. Rather, it is that we do not reflect carefully enough and in sufficient detail on how marketing among academics and practitioners interact with one another, especially in markets.”

Check it out at http://marketstudi.es/

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