Johan Hagberg
Johan Hagberg, PhD, is a Senior Lecturer in Marketing at the School of Business, Economics and Law, University of Gothenburg. His research examines market practices in the field of retailing. He received his doctorate in 2008 with a thesis on retail change where he studied the emergence of e-commerce in Swedish retailing. His current work investigates consumer logistics and digitalization of retailing and consumption. His publications include articles in Industrial Marketing Management, Journal of Marketing Management, Urban Studies and Marketing Theory.
Johan Hagberg's articles
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