Jonathan Schroeder

Jonathan Schroeder
Rochester, New York

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Jonathan Schroeder is the William A. Kern Chair in Communications at Rochester Institute of Technology. He has a B.A. in Psychology from the University of Michigan and an M.A. and Ph.D. in Social Psychology from the University of California, Berkeley, and he did postdoctoral work at Rhode Island School of Design. He has published widely on branding, communication, consumer research, and identity. His current research involves four intersecting areas: aesthetic leadership, branding, ethics of representation and visual communication. He is the author of Visual Consumption (Routledge, 2002) and co-editor of Brand Culture (Routledge, 2006) and the forthcoming Routledge Companion to Visual Organization. He is editor in chief of the interdisciplinary journal Consumption Markets & Culture

Jonathan Schroeder's articles